The on-demand compliance assistant built for cosmetics and novel nicotine brands operating in European markets.
Ask a question. Get a sourced answer. In seconds.
Market bans. Product recalls. Enforcement action. The kind of damage to your brand that takes years to recover from.
The regulations are public. The knowledge to navigate them isn't. That's the gap MAVRYX® Assistant™ closes.
MAVRYX® Assistant™ is your on-demand regulatory expert — built specifically for cosmetics and novel nicotine brands selling into European markets.
It's not a generic AI chatbot. It's not another compliance dashboard nobody opens. It is definitely not a search engine pointed at the open internet.
It's a curated, cited, constantly updated regulatory knowledge base — maintained by real researchers, powered by a conversational interface, and personalised to the markets and products that actually matter to your business.
You ask. It answers. With the regulation, the article, the annex, and the practical guidance — all in one place, all in seconds.
Every question you've been afraid to pay a consultant to answer. Cited to the source regulation, article, and annex. When it's Arcus's interpretation, it tells you that too. The compliance expert on call you could never justify hiring full-time.
Search by name, CAS number, or INCI. Get the full regulatory position — EU-wide status, member-state deviations, max concentration limits by product type, and conditions of use. Not a yes/no lookup — the full picture.
Monitors regulatory developments across your chosen markets and surfaces changes in a clean, filterable feed — linked directly to the official source. Personalised to your verticals. No noise. No irrelevant updates.
Every key deadline, submission window, transition period, and enforcement date relevant to your target markets — filtered to what matters. The brands that survive enforcement waves aren't the most sophisticated. They're the ones who knew the deadlines.
A curated news tab aggregating what's happening across your sector — cosmetics or novel nicotine, across Europe. Not your main event — the context that sharpens everything else. Your single point of reference for what the market is doing.
Some questions are too complex, too high-stakes for any automated system. Escalate directly to the Arcus compliance team with one click. That's not a workaround. That's a feature — the moment self-serve becomes expert support.
Cosmetics or novel nicotine. You choose your world. Everything else filters to match it — Q&A, horizon scanning, ingredient checks, calendar.
This tool does not replace qualified legal advice for high-stakes decisions. For everything else — the daily questions, the ingredient checks, the deadline tracking — it replaces the guess, the delay, and the expensive consultant call.
Cosmetics or novel nicotine. One subscription, one focus. Everything is built around the regulatory environment that's relevant to your business.
Tell MAVRYX® Assistant™ where you sell — or where you plan to. Q&A, horizon scanning, ingredient checks and calendar all filter to those markets only.
Type it like you'd text a colleague. Get a sourced, structured answer in seconds. Install the app to your desktop or home screen. It's there whenever you need it.
Annual saves you £360. Monthly gives you flexibility. Either way, you replace hours of research, eliminate regulatory blind spots, and stop the £250/hour consultant call every time you have a question.
Cosmedesk, PRIMS, Freyr charge thousands per year and are designed for large corporates with regulatory affairs departments. Built for the company that already knows what it's doing. MAVRYX® Assistant™ is built for the brand that needs to know what it's doing.
Built by Arcus Compliance · Backed by two full-time regulatory researchers · Covering cosmetics and novel nicotine across UK and EU · Answers cited to source · Humans on standby when the AI reaches its limit